Direct marketing is equal parts art and science. High Cotton gives you a blend of both, with complementary experience in identifying your target, packaging a compelling offer, and putting your message in the hands of the people most likely to buy. We begin by helping you better understand your best prospects: your current customers.

Within your information systems is a wealth of knowledge about the preferences and habits of your customers. With our strategic partner, Integrative Logic, we can tap into that knowledge to make your marketing campaigns more effective.

From there we can help you manage all of the critical details that make a direct marketing campaign work: Does your list contain the right people? Is it clean? Is your offer attractive? Do you have the correct graphics, color, paper, and size to meet postal requirements? Have you tested the components of your direct mail project to know which ones work? Mistakes at any point are expensive; that thought alone explains why we are so devoted to getting the details right. We'll work with you from start to finish to ensure that you reach the right people for the lowest cost possible and that your project sticks to schedule.

Most direct mail companies are proud of their technology. Ask and they'll show you a list of fancy equipment as if that alone were enough to guarantee your success. We too use the most advanced technology, but we recognize it's only a tool. It's the experience and commitment of our people that will make you successful.

But perhaps the difference you will appreciate the most is our belief in communication. In the early days of your project, we'll work out an appropriate schedule so you know in advance what is happening when. We'll update you regularly through the process so you receive no unpleasant surprises at the end. And we'll track your project through the mail so you will know when it hits the street. Forewarned is forearmed, as we say, and this insight can help you prepare to manage the results.